Art direction—Web design

In 2016, Ubisoft launched Tom Clancy’s The Division. In this video game, the mission is to save what’s left of a world devastated by a virus. To recruit gamers, we decided to demonstrate that the game’s story is not just fiction: the end of our society could really happen. Based on real data, Collapse is an end of society simulator inspired by existing epidemic models. In this digital experience, you start spreading a virus and see how long it takes for our world to collapse. 3 million visitors the first month and over 60K visitors/day a month later. Sales increase of almost 130%. More copies sold in its first 24 hour than any game in Ubisoft’s history.

2016—BETC for Ubisoft

Creative Directors: Stéphane Xiberras, Ivan beczkowski & Christophe Clapier
Copywriters : Alban Gallee, Simon Lamasa & Adrien Héron
Art Directors: Vincent Blachere & Raphael Perrollier

Strategic Planner: Kevin Hutchings
Creative Technologists: Thibault Dargeou, Frédéric Petitpont & Alexis Galbourdin
Code: Make Me Pulse - Nicolas Barradeau, David Ronai & Edan Kin Kwan

Managing Director: Jean-Charles Caboche
Deputy Managing Director: Tiphaine Ruault du Plessis
Account Director: Eugénie Valletoux
Account Executive: Damien Clanet
Projet Director: Maxime Huyghe
Projet Manager: Michael Korsec

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