Rat Booth

Art Direction– App design

Rat Booth

Disneyland Paris unveils its brand new ride Ratatouille, inspired by the same named Pixar’s animation movie. The attraction makes us see through the famous cook rat’s eyes and live Remy’s world thrilling adventures. We designed a mobile app using innovative, cutting-edge face-tracking technology. 

Through the app, you are morphed into a rat  that follows each of your moves and facial expressions. You can customize your rat’s fur and eyes color and add accessories like hats, glasses or jewelry. Then, you can snap a picture or a video of your rat and share it with your friends!

2014–BETC DIGITAL for Disneyland Paris

Creative Director: Christophe Clapier
Art Director: Vincent Blachère
Code by Make Me Pulse

FWA Mobile of the Day